2 Way Feedback

Creating a performance culture in your workplace doesn't have to be difficult. The key is giving and receiving feedback in a way that encourages your employees to do their best.

Created for business owners, managers and team leaders in all types of organizations, this practical guide is full of tips and strategies for creating a communication culture in which employees will want to excel.


Single License:
US $15.00
2 to 10 Licenses:
US $13.00
11+ Licenses:
US $13.00
Product ID:
Jennifer McCoy
View Details
Microsoft® Windows operating system
PDF reader
Download Size:
2.3 MB

Product Features

Avoid Communication Pitfalls

Our guide will help you with:

  • poor workplace morale
  • confronting employees with poor performance
  • thanking employees for a job well done
  • taking criticism constructively
  • getting staff to take initiative
  • infighting and recriminations
  • clarifying and communicating your goals
  • understanding what motivates your staff
  • customer complaints

Drive Peak Performance

Learn these key communication strategies for creating a high performance team:

  • create a culture of constructive feedback
  • act like a true leader
  • give meaningful feedback in five simple steps
  • encourage staff to give you constructive feedback
  • say what you need to say without damaging relationships
  • use fun to turn your disparate group into a real team

Immediate Practical Application

Start using the wealth of practical tools provided straight away, including:

  • workplace improvement checklist
  • staff meeting agenda and minutes
  • staff brainstorming guidelines and rules
  • critical skills inventory
  • three-step plan for difficult situations

and more ...

Who Will Benefit?

Anyone involved with managing and supervising employees and wanting peak performance from their team, including:

  • Small business owners
  • Managers
  • Team Leaders
  • Supervisors
  • Leading Hands
  • Project Managers/Leaders
  • Business Coaches
  • Communication Consultants
  • Trainers/Facilitators

Soft Stuff is Hard Stuff

Ask most small business owners: "Apart from the usual cash-flow challenges, what is the hardest part of your job, what mostly keeps you awake at night?" and they're likely to tell you: "Dealing with staff".

Ask managers and team leaders in larger organizations the same question and you're likely to get a similar answer.

Managing people is so often the "hard stuff" about work. Yet it doesn't have to be difficult. It's all about giving (and receiving) feedback – at the right time and in the right way.

Powerful Structured Approach

Use our five smart steps to create a culture of constructive feedback:

  1. Think and act like a leader
  2. Clarify what you want
  3. Understand staff needs
  4. Plan, discuss, agree, commit
  5. Give and get feedback
Five-Step Communication Culture Process

Buy with Assurance

If this product does not meet our exacting quality standards, write to us within 30 days for a full refund.

Product Contents

This section lists all of the items contained within the supplied 2 Way Feedback zip file.

  • 2 Way Feedback


    Practical 60 page guide to building more effective staff relationships through a culture of constructive feedback

  • License Agreement


    License terms stipulating usage rights and warranties for 2 Way Feedback


"As both a business owner and facilitator of Leadership Training I have read many books and articles on leadership, managing people and giving feedback. Jennifer's book 2 Way Feedback is the most practical, workplace relevant, easy to use reference that assists business owners, managers and team leaders manage their most valuable resource – 'their people'.

The book is a daily reference that acts as a constant reminder of the must dos, a paper based mentor available to give one practical step-by-step strategies to manage our team and give them feedback at the right time and in the right way. I have given the book to many of the managers and general managers that I coach: as a point of reference and their feedback has further collaborated my view of this valuable resource."

Malka Lawrence
The Malka Group Pty Ltd

"It's short, accessible, full of the 'good-oil' —wise and practical suggestions about feedback and within a solutions focused framework. Great for supervisors and managers and busy people."

Ross Gillespie
CoachCorp Pty Ltd

"Jennifer, I have just read your book 2 Way Feedback and have found the content stimulating. You have managed to synthesize very simply and concisely a great deal of the material that I have read in books and magazine articles. The format and writing style make this, in my view, a very useful text for daily reference. A number of pages and sections have been tagged or 'dog-eared' so I can find parts easily."

Alan Andrews
Architect and Design Manager

"Our employees are all field workers, out working on their own, with only intermittent occasions when we cross paths. 2 Way Feedback has helped us create our team and to make the most of every opportunity when we do meet, giving us practical points to act on and also challenging us at times to re-think our approaches."

Kristian and Kerrie Guppy
Aus Eco Solutions

Licensing and Copyright

Your use of 2 Way Feedback is strictly governed by the terms of the product's License Agreement. A Single User License allows one person only to use the software only for its intended purpose and to print out one copy only of the 2 Way Feedback PDF guide.

For example, if you want to distribute the book to five supervisors within your organization, your organization will need to purchase five licenses. When ordering online, enter "5" in the Quantity field. If ordering by telephone, tell the customer service representative that you require 5 licenses. Quantity discounts apply when you purchase more than one license.

The License Agreement prohibits you from selling, renting, lending or distributing the product and from installing the software on any computer network. This product is also protected by copyright laws and international treaty provisions. We retain full copyright in all of our materials and strictly prohibit the making of unauthorized copies.

Please note that this is a summary only of the license provisions and is not meant to interpret the meaning of or replace any or all of the license terms specified in the product's License Agreement. Please read the product's License Agreement prior to purchase as no refunds are given on the basis that you did not read or understand the License Agreement.

If you are an external consultant or contractor delivering services to client organizations and wish to use this product in multiple client organizations, you will require an External Consultant License Agreement. Visit our Special License portal to find out more.

If your organization or site is large or your organization comprises a number of units or divisions, you may need a Site or an Enterprise License Agreement. Visit our Special License portal to find out more.

Product License Agreement

Product License Agreement Frequently Asked Questions

General License Agreement Frequently Asked Questions

Special Licenses

Product Support

Product Enquiries

We are pleased to answer any questions you may have about the content of this product and its application to your specific circumstances.

Contact us now for a prompt response.

Consulting Assistance

Whether your team needs minor performance tweaking or you are struggling with major dysfunctional behaviors, our team of expert consultants, coaches and trainers are ready to assist.

Our associates are leaders in their respective fields, having earned the respect of both clients and peers. Each consultant delivers services with the highest professional standards and an emphasis on results.

  • Colin Beames
  • Jennifer McCoy
  • Geoff Hopkins
  • Maree Harris
  • Chris Bennett
  • Sue James
  • Peter Spence

Contact us now for assistance in selecting the right consultant for your needs.

How to Buy

Payment Methods

Our flexible purchasing options include:

  • Credit Card (online)
  • PayPal
  • Bank/Wire Transfer
  • Check
  • Money Order
  • Purchase Order

Note: Not all payment options are available in all countries.

We accept all of the major credit cards.

Credit Cards

Credit Card

Click on the Buy Now button for your chosen product. Your country and currency will be selected automatically on the Shopping Cart Order Form. Select Credit Card as the Payment Method. You will be able to download your product from the final page of the order process. You will also receive a confirmation email with a download link within a few minutes.


Click on the Buy Now button for your chosen product. Your country and currency will be selected automatically on the Shopping Cart Order Form. Select PayPal as the Payment Method. You will be sent to PayPal's log-in page. Once you log in and complete the transaction with PayPal, you will be returned to our Shopping Cart for a confirmation receipt and a download link. You will also receive a confirmation email with a download link within a few minutes.

Bank/Wire Transfer/Check/Money Order

Click on the Buy Now button for your chosen product. Your country and currency will be selected automatically on the Shopping Cart Order Form. Select your chosen payment method from the options displayed. Follow the on screen instructions on how to make payment. Upon payment, you will receive a receipt and download link to download your product.

Purchase Order

Click on the Buy Now button for your chosen product. Your country and currency will be selected automatically on the Shopping Cart Order Form. Select Purchase Order as the payment method. You will receive an invoice linking to the available payment options. Purchase Orders may be paid by credit card or check. Payment is due within 30 days. Upon payment, you will receive a receipt and download link to download your product.

Buy on CD

To receive the product on CD, select the Backup CD option on the Shopping Cart Order Form (extra US $12.95 applies). Please allow 7 to 14 business days for delivery by mail. Upon payment, you will also receive a download link so that you can start using the product immediately.

Give Gift

To give the product as a gift to a family member, friend or colleague, simply click the Give Gift link to the left of the Buy Now button. You will be taken to the Shopping Cart Order Form. On the Payment Info page, enter the gift recipient's details in the section provided.

Get Help

To get help before or during your purchase, contact Consumer Support. You will receive a prompt response from our order processor (FastSpring) to your question. You can also inquire about the status of your order once your purchase is confirmed.

Download and Install Product

To download the product zip file to your computer, click on the download link contained in the email we sent you. Save the file to a folder on your computer, taking note of where you saved it.

All product files are contained within the zip file you downloaded. Go to where the zip file is located and in Windows Explorer, right-click on the zip file. Select Extract All or Extract To from the list of options to extract all of the product files to your chosen location. Once you have extracted the files, navigate to the directory in which you extracted them. To get started, read the QuickStartGuide.txt file and check the License.txt file to verify your license obligations. If your computer does not recognize zip files, visit www.winzip.com or www.7-zip.org to download the zip file extractor.

For installation problems and answers to other commonly asked questions,
visit our FAQ page


System Requirements:

Microsoft® Windows XP®/Windows Vista®/Windows® 7/Windows® 8/Windows® 10

Program Requirements:

PDF reader

All reputable PDF readers will read our PDF files, including Adobe® Reader® and Foxit Reader.

Please note that our products are not designed to operate on Apple® and Linux systems (with or without Microsoft Windows® emulators). Business Performance Pty Ltd does not guarantee that our software will operate satisfactorily on these systems.

About the Author
Jennifer McCoy

Jennifer McCoy is a senior management consultant who has assisted a wide range of industries, training and coaching leaders and staff to manage workplace changes. She is an experienced and qualified coach, having studied with the Institute of Executive Coaching Australia Ltd. Jennifer is also a member of the International Coach Federation Australasia and was a member of its Conference 2007 Planning Team.

She is an Accredited Facilitator of the organizational change program Investment in Excellence and a Registered Trainer/Coach in Quality Management. Jennifer has a Master of Management and a Master of Educational Studies and has published papers on quality management in a number of industry journals. With Tony Austin, she co-authored Grow Your Own Micro Business.

Jennifer has also facilitated numerous workshops locally and overseas. Her book, 2 Way Feedback, grew from her consulting work as well as from numerous workshops designed to assist business owners and middle-level managers work more effectively with their staff.

Share This

  • twitter
  • facebook
  • linkedin
  • googleplus
  • gmail
  • delicious
  • reddit
  • digg
  • newsvine
  • posterous
  • friendfeed
  • googlebookmarks
  • yahoobookmarks
  • yahoobuzz
  • orkut
  • stumbleupon
  • diigo
  • mixx
  • technorati
  • netvibes
  • myspace
  • slashdot
  • blogger
  • tumblr
  • email
Short URL:https://bit.ly/2ZF0rV4



PDF Download

Complimentary Book Chapter

Preview this product before you buy.

2 Way Feedback Complimentary Chapter

Download Chapter 1 with Table of Contents and resource list.

PDF Download

Workplace Culture Checklist

Workplace Culture Checklist

Quickly assess the health of the culture in your workplace with this easy to use checklist.