Web Business Strategy for Improving Your Website Performance

As many small and medium-sized business owners have realized, putting up a website is not the end of the journey in creating a successful web-based business. It is only the beginning!

In addition, a single point web marketing plan will not bring in enough paying customers in the long run. Our USE PLAN D ^© web business strategy combines a number of important elements that together create a profitable long-term web-based business. Our strategy involves these aspects:

Usability Here we review how your website looks to your potential customers. Does your website convey professionalism? How easy is it for them to contact you and do business with you? What is your credibility rating? How do you entice them to revisit? Search Engine   Optimization We examine how you can optimize your website for the major search engines, such as Google, MSN and Yahoo. We look at webpage factors, such keyword placement, metatags, titles, navigation and page structure. We also look at other key marketing activities, such as search directory and sitemap submissions. Ezine directories Submitting articles to eZine directories is an effective and economical method for raising your credibility and visibility and disseminating those all-important one-way links back to your website. We look at which eZine directories are relevant to your web-based business and how to compile and submit articles that will draw in new visitors. Press releases Submitting online press releases to press wire sites whenever you add a new product or service or have some other interesting news is an effective way to generate interest in your website and add to your bank of one-way links. We show you the major press wire websites and how to frame and submit an effective press release. Links Exchanging links with other reputable websites is a very effective method for raising your overall web presence and your ranking in the major search engines. We show you the various methods for identifying potential link partners, protocols for exchanging links and the dos and don’ts in building an effective links directory. Add content The major search engines favor websites in which the content remains fresh and where it grows steadily in size. We show you how to keep your content current without expending a lot of time and how to expand your website with little effort. Newsletters Newsletters keep you in touch with potential customers and encourage repeat purchases from existing customers. We show you how to write effective newsletters and how to generate and send out cost effective mail outs. Discussion forums Contributing to discussion boards and newsgroups in your area of expertise is a very effective means for raising your profile and credibility. As well as drawing in potential customers from a world-wide audience, it further generates important one-way links back to your website. We show you how to identify the online forums applicable to your industry and how to provide effective links back to your site.

The people at Business Performance P/L don’t design sites, they make them work! Vicki Clayton Owner, AusArrivals Immigration Agency

Our web business e-coaching program will show you how to implement the USE PLAN D Strategy ^© successfully in your web business. Contact us at to organize a website review and an initial consultation.

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