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Web Site Design with WordPress

Submitted by  on May 7th, 2012

Silver dot com objectYou may already have a successful web site and don’t want to go to too much trouble to publish another. Or you may be starting out with your first venture into online retailing or publishing. What are your options? For minimum fuss, WordPress may be the way to go.

WordPress is perhaps the most well-known and used Content Management System (CMS for short) for building web sites. Content Management Systems allow you to design your web site in the cloud, on another company’s computer system. The design tools are also built into the package, so you don’t need expensive and hard to learn web authoring software.

What you gain in ease of use is lost to some extent in flexibility. You won’t have as much control as with using a full desktop design program -unless you engage the services of a web developer who can work “under the bonnet”.

You have probably already heard of WordPress as a blogging platform. That’s how it started life. Many web publishers now use it to produce fully-featured web sites that are indistinguishable in quality from those produced by the top professionals. Although you can’t do everything that hard-coding with a desktop tool can do, for the beginner and intermediate user, there is almost nothing you can’t do.

OK, so you’ve decided to use a CMS. Why WordPress? You could adopt any of a number of CMS packages on the market. Drupal and Joomla are the next two most popular packages and well-respected. All three are open source, meaning that the code is made public. Best of all, all three are free to purchase.

WordPress has some distinct advantages over its competitors. Firstly, it is used most widely, so there are many, many free templates and templates for purchase. There is also a veritable universe of plugins. These add functionality to your website and can include the addition of a shopping cart or social media buttons, for example.

Secondly, WordPress is also the easiest to use, and with a user base larger than any other CMS, there is always plenty of help at hand. Thirdly, as the code is updated regularly, it is perhaps the most secure from hackers.

What things do you need to consider? I advise publishing on your own domain. You can alternatively publish your web site or blog on the WordPress domain at However, if you are a professional selling your services or a company retailing products, this option looks less than professional to your customers and clients.

Secondly, talk to someone who has already set up a WordPress site. They can help you avoid mistakes that you will live to regret. Getting the basic site structure right from the start will save you pain further down the track. Thirdly, get expert help on locking down your site. There are some basic things you need to do to keep the hackers out of your precious masterpiece. Lastly, to improve your online presence, check out my informative articles on web site marketing. They are essential reading if you want your web site to be seen.

Once you have built your site, drop by and share your url so we can all go and have a look at your handiwork. Good luck with your online adventure.

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Posted in Marketing | Comments (4)

4 Responses to “Web Site Design with WordPress”

  1. Andy Beaulieu Says:

    Thanks, Les. I was looking for a platform to highlight my focus on innovation management, and this might be the best one for my content, products, and other needs.


  2. Leslie Allan Says:

    Thanks Andy. Yes, I find WordPress does all that I need with good security.

  3. Dave Says:

    Hey Leslie, We’ve been building wordpress sites for a few years for clients, and the most important decision I think is not ‘whether you should have wordpress as your cms’ but who is going to host it.

    We’ve worked with nearly all the top hosting companies, but now only recommend WP Engine. Security is crucial with WordPress, and WP Engine make our lives a thousand times easier!

  4. Leslie Allan Says:

    Thanks Dave. Re hosting, I guess you are referring to hosting sites on WordPress’ own domain. What do you think of doing a local install on the client’s own domain? Have you done that and what do you think of it?

    Regards, Les Allan

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