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How to Generate Interest in Your Web Site

Submitted by  on September 28th, 2010

If you are looking to increase the sales of your product on-line or just want to get more exposure for your web site, here are some practical tips to get you ahead of the pack. My tips encompass two fundamental strategies:

  1. The first strategy involves getting much more visits from people searching for a term in the major search engines.
  2. The second strategy encompasses generating more interest in your product or the information you offer from would-be purchasers and information seekers.

There is some overlap between the two strategies, as you will see. To begin with, let us look at the first strategy.

(Strategy 1) Getting more visits from people searching on-line is largely accomplished by increasing the number of incoming links to your information pages or your product page. I am assuming here that you have already completed some basic search engine optimization, such as having well-formed web page Titles, having the right keywords on your page, well structured and named site navigation, and so on.

Most experts agree that getting other web sites to link back to your web site counts for at least 50% in importance in getting visitors to your web site via the search engines. And search engine visits are free, so it’s worth the effort. The key ways to get other people to link back (with so-called “backlinks”) to your web site are:

  • submit articles to article distribution web sites with backlinks to your product/information pages
  • contribute to blogs, forums and wikis, leaving a hyperlinked backlink in your signature line
  • submit press releases to press wire web sites (when you have something newsworthy to say)
  • set up blogs on third party web sites, such as Blogger and WordPress, and blog about your interests with backlinks to your web site
  • bookmark your web site on social bookmarking sites such as Digg and Stumbleupon
  • set up a Facebook fan page and a Twitter page and post items with links back to your web site

(Strategy 2) Now let us look at the second strategy, which involves generating more interest in your product. This strategy requires you to engage in activities both on your web site and off. What are these activities? The key things you can do to encourage interest are the following:

  • add free downloads to your web site, such as free templates, checklists and PDF e-books, with mentions of your product or newsletter
  • add new content pages and article pages regularly to your web site on product related subjects
  • start a regular newsletter with informative articles, news, tips and product specials with hyperlinks back to your product pages
  • tell your clients, colleagues and friends about your product or information and how they can easily get it online
  • add your web site address to your email signature line

Did you notice the interdependencies between the two strategies? Getting more backlinks (Strategy 1) also assists you directly in generating interest and leading prospects to your product or information pages (Strategy 2). Adding new content demanded by Strategy 2 likewise encourages others to link back to your web site, hence increasing the number of backlinks (Strategy 1).

Get started this week in implementing these strategies in your business. Start with one activity, master it, and then move on to the next. See you on-line.

If you need help with your internet marketing strategy, check out our web business coaching service and contact Business Performance P/L to discuss how we may help you make your on-line business a success.

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