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IBM Study Says Work Smarter, Not Harder

Submitted by  on June 23rd, 2010

IBM recently released its report into how organizations are using technology and people in 2010. The report, titled A New Way of Working – Insights from Global Leaders, highlights the fact that today’s business environment is becoming increasingly complex and volatile. Coupled with the new reality that customers, suppliers and workers are becoming more and more geographically dispersed, organization’s today need to work smarter, not harder. This study examines what practices leading organizations are using and refining to keep ahead of the game.

What are high performing organizations doing differently compared with their underperforming counterparts? The IBM study draws some very interesting results. For example, companies extensively using smarter work practices are:

  • 2.4 times more likely to monitor business activity (e.g., dashboards)
  • 1.5 times more likely to integrate communication modes (e.g., voice, video, IM)
  • 2.6 times more likely to use business analytics
  • 3.8 times more likely to use collaborative spaces
  • 9.0 times more likely to use a service-oriented architecture
  • 2.1 times more likely to use process automation and modelling

How do you rate your organization on each of these practices? Are you collecting, sharing and using information in a way that benefits your business? Is data collection and collaboration built into the fabric of your organization, or does it happen by chance?

Another key finding from IBM’s study is that the top performers have moved beyond consolidating their position after the Global Financial Crisis (GFC). The report found that compared with their lower performing cousins, the top performers are:

  • 48% more likely to be developing new products or services
  • 77% more likely to be expanding into new markets and geographies

Cost cutting and streamlining processes can only go so far. The best performers are now positioning themselves for growth. Is your organization focusing on innovation and emerging markets, or stuck on reducing costs?

In conclusion, the best performing companies are using technology to enable collaborative working practices and realtime information to drive quality business decisions. In fact, high performance companies are three times more likely to be using these smarter working practices compared with their lower performing counterparts. And don’t forget, in pursuing these practices, the top performers are leading the pack in satisfying the ever increasing demands of customers. How are your customers faring?

Read the complete summary of the IBM New Way of Working Report

Posted in Communication, Performance, Processes, Research, Talent, Training | Comments (0)

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