The world of online marketing is constantly changing. Every day new algorithms emerge, search engines update their placement criteria and businesses find that their marketing strategies have become obsolete. Keeping up with these changes and continuing to bring new customers to the business while also retaining old customers is the goal of countless entrepreneurs and small business owners. Marketing strategists are equally focused on these issues and are constantly searching for new ways to assist their clients in stimulating business growth through a variety of enhanced and innovative marketing strategies.
Online Marketing Strategies
The use of keywords is an extremely important aspect of any Internet marketing campaign. Choosing the right keywords to include in copy can mean the difference between targeting the right customers and completely missing the mark. Utilizing keyword search tools can help determine what words and phrases people are searching for when trying to locate a business. This is also a great way to pick up new keywords that have not been used before.
Networking is a very important part of any marketing strategy. Drawing people to the company website through online networking, virtual networking and social networking sites such as Facebook, Twitter or LinkedIn are all good, positive steps that can help to draw the right customers to the business. Online marketing specialists such as MediaWhiz utilize social media to market their own business, including posting pictures and images of MediaWhiz on Pinterest.
A great networking tool for marketing on the business' website, as well as on other websites and social media pages, is the widget. Widgets are small programs that provide information or perform a specific task of some sort. Widgets are an easy, attention-grabbing way to market a business through other sites and pages, since the idea is to share a widget when you have it. As a business' widget is copied and pasted from one page to another it draws traffic to the business' website, causing the website to gain in popularity, which in turn encourages more traffic and more widget links.
Communicating With Customers
Communicating with prospective customers can take many forms, but one of the most effective is the written word. Whether it takes the form of blogs, articles or SEO (Search Engine Optimization) content, writing content for a business website is a necessity. Creating audio podcasts is also an increasingly popular option that many businesses are currently adopting. Talking about different products or services from week to week and giving customers the chance to get to know the people behind the business and product makes recording audio podcasts a great online marketing tool.
In the same vein, video blogging (or "vlogging") has also become very popular as an online marketing tool. The personal touch that a video offers – whether it delivers brand new information or expands on written content from the website – allows the viewing customer to identify with the brand more quickly. When readers feel they know the author on a personal level, they are far more likely to take an interest in the business as well as pass on the video and information through sharing. A video blog can literally generate thousands of potentially good leads in a very short period of time, making it an indispensable marketing tool for modern businesses.
Dave Stephenson is a dedicated internet blogger who loves to write about lifestyle and the world, covering topics including family, health and pets, all the way through to technology, media and travel.
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