Marketing

Whether you own or manage an online or bricks and mortar business, find here articles on the principles, strategies and tactics for promoting your business.

  • Tips for Turning Your Web Site into an Online Business

    by Leslie Allan AIMM MAITD

    There are over 100 million web sites published on the internet. Only a select few are profitable. Learn the two key objectives and the three key principles you need to be pursuing to be counted as one of the successful few.

  • Ten Tips for Writing Outstanding Business Articles

    by Adele Sommers Ph. D.

    Business expert, Adele Sommers, describes 10 key steps for writing enticing articles and shares some cost-effective ideas for distributing your content.

  • How to Optimize a Web Page for Search Engines

    by Leslie Allan AIMM MAITD

    Not many web site owners know that most traffic to web sites is generated by search engines. But getting this traffic to your web site does not happen by magic. Find out the key factors to optimize on your web pages so that visitors come flooding to your site.

  • Improving Your Web Site Performance with a Business Strategy

    by Leslie Allan AIMM MAITD

    Many new web site owners assume that putting up a basic web site is enough to generate lots of visitors and income. This ineffective strategy is Plan A. Follow Leslie Allan as he bypasses other common inadequate plans and takes you straight to Plan D, the most effective strategy of all.

  • Creative Online Marketing Strategies

    by Dave Stephenson

    The world of marketing has expanded immeasurably since the birth of the Internet. Many more options are now available to get your message out there. Have you considered including one or more of these marketing methods in your online strategy?

  • Check Your Web Site's Health

    by Leslie Allan AIMM MAITD

    Is your online business not as profitable as you would like it to be? Use this comprehensive check list to find out what key actions you are missing and that may be holding your business back from true success.

  • Optimism Tips to Help Drive Sales Results

    by Terry Paulson Ph. D., CSP, CPAE

    Optimists command an advantage over pessimists when it comes to driving sales in a depressed economy. Here are 12 practical strategies for developing and capitalizing on your optimism in uncertain times.

Drop us a line telling us what you think and suggesting subjects that you would like to see covered.

Article submissions may be forwarded to submissions@businessperform.com

Note: Business Performance Pty Ltd actively encourages the sharing of information. However, the opinions expressed in the submissions below are those of the individual authors and do not necessarily reflect the view of Business Performance Pty Ltd.

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